Direct Response Marketing Services

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SPCFuel is the creative marketing powerhouse within SPC, bringing a unique combination of innovation, strategy, creativity, and production expertise to ignite your brand.

We understand that driving sales and maximizing ROI are essential to your success. That’s why we specialize in streamlining production workflows and optimizing marketing costs. With our unwavering dedication and collaborative approach, we are committed to delivering results that will surpass your expectations.

Next-Gen Marketing Strategies

  • Data Sourcing
  • Acquisition via Predictive Modeling
  • Reactivation Campaigns
  • Online/Offline Integrations
  • Customer Journey
  • Omni-Channel Campaigns

Campaign Management & Execution

Full Service Marketing

For more precise targeting or a single source for full campaign management and execution, SPCFuel is geared to help you drive more sales. We harness the latest innovations and best practices to deliver to the right audience.


  • Data Sourcing & Modeling
  • Acquisition via Predictive Modeling
  • Reactivation Campaigns
  • Online/Offline Integrations
Audience Identification

Thoroughly vetted & strategically diverse data partnerships enable SPCFuel to source & pinpoint the ideal targeting approach for each client and campaign.

Target Based on:

  • Demographic
  • Life Stage (ie. Movers)
  • Lifestyle
  • Credit (actual & proxy)
  • Website Traffic
  • Online Shoppers
  • Geo-framing
Data Modeling

We create models to prioritize households who are more likely to convert using traditional acquisition channels.

Modeling Population: Current Customers and prospects within a
XX mile radius

Variables: 300+ variables related to demographics

Target Data Optimization

Address Standardization and Deduping for Mail & Email Addresses

CASS Data – Address correction to USPS standard

NCOA – Correct for recent moves and new addresses

Delivery Validation

Suppressions – Removes DMA Pander, Prison, Profanity, Deceased, and other required customer suppressions provided

Advanced Analytics

Top prospects and customers map by market 

Shows the clusters of modeled prospects in each market, down to the street and house level

Filter on market, customers, leads, prospects, and distance from location

Geo-framing: Active Retail Shoppers
  • Identify Target Radius of a Location
  • Geo-Frame Locations
  • Identify Prospects
  • Develop Hyper-Targeted Advertising

Send mail to new audiences by finding your ideal target where they work, shop or play—both online and off.


  • Capture Active Shoppers
  • Market to them through various channels
  • A Proven Approach that can Generate a 6:1 ROI

Drive revenue by sending online display or video ads to any offline mailing list.


Drive revenue by creating hyper-personalized DM campaigns leveraging browsing behavior of website visitors & internet shoppers


Drive revenue by targeting highly desirable audiences based upon where they shop, where they work, events they attend and places they visit.

On-Door Advertising

Plan for Local, Regional or National Programs – and see response rates as high as 12-20%+

  • Strategy Development
  • Creative: Unique Sizes, Shapes, Special Finishes
  • Delivery & Field Auditors
  • Real-Time Tracking & Reporting

Creative Execution

From strategy and creative development to execution, production, and program management, SPCFuel is the ultimate partner for crafting the perfect message that resonates with your target audience’s preferences and attributes. Our seamless collaboration with production empowers our team of brand and direct response marketing experts to deliver a comprehensive package, resulting in increased engagement and higher ROI.

Innovative Creative

  • Brand & Direct Response Marketing
  • User Experience & User Interface
  • Format Optimization
  • Template Design
  • Creative Direction
  • Messaging
  • Packaging
  • Personalized Kits
  • Creative Testing
  • Digital Display & Social Media Content
  • One-to-One Personalization
  • Video Production
  • Web Portal Design & Programming
  • Landing Pages, Microsites & Websites
  • Email
  • SMS
  • Augmented Reality
  • Artificial Intelligence

Smart & Emerging Technologies

  • Email Campaign Design & Implementation
  • Customer Journey Strategy Mapping & Execution
  • Performance-based Lead Generation
  • Media Ad Development & Placement
  • Online Portals
  • Informed Delivery through USPS
  • NFC Tag Technology
  • Beacon Technology
  • Augmented Reality
  • Artificial Intelligence & More 

2023 USPS Incentives


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Family Run. Forward Looking.


6019 W. Howard Street
Niles, IL 60714

Call us at 847.588.2580

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