Direct Response Marketing Services
SPCFuel is the creative marketing powerhouse within SPC, bringing a unique combination of innovation, strategy, creativity, and production expertise to ignite your brand.
We understand that driving sales and maximizing ROI are essential to your success. That’s why we specialize in streamlining production workflows and optimizing marketing costs. With our unwavering dedication and collaborative approach, we are committed to delivering results that will surpass your expectations.
Next-Gen Marketing Strategies
- Data Sourcing
- Acquisition via Predictive Modeling
- Reactivation Campaigns
- Online/Offline Integrations
- Customer Journey
- Omni-Channel Campaigns
Campaign Management & Execution
Full Service Marketing
For more precise targeting or a single source for full campaign management and execution, SPCFuel is geared to help you drive more sales. We harness the latest innovations and best practices to deliver to the right audience.
- Data Sourcing & Modeling
- Acquisition via Predictive Modeling
- Reactivation Campaigns
- Online/Offline Integrations
Audience Identification
Thoroughly vetted & strategically diverse data partnerships enable SPCFuel to source & pinpoint the ideal targeting approach for each client and campaign.
Target Based on:
- Demographic
- Life Stage (ie. Movers)
- Lifestyle
- Credit (actual & proxy)
- Website Traffic
- Online Shoppers
- Geo-framing
Data Modeling
We create models to prioritize households who are more likely to convert using traditional acquisition channels.
Modeling Population: Current Customers and prospects within a
XX mile radius
Variables: 300+ variables related to demographics
Target Data Optimization
Address Standardization and Deduping for Mail & Email Addresses
CASS Data – Address correction to USPS standard
NCOA – Correct for recent moves and new addresses
Delivery Validation
Suppressions – Removes DMA Pander, Prison, Profanity, Deceased, and other required customer suppressions provided
Advanced Analytics
Top prospects and customers map by market
Shows the clusters of modeled prospects in each market, down to the street and house level
Filter on market, customers, leads, prospects, and distance from location
Geo-framing: Active Retail Shoppers
- Identify Target Radius of a Location
- Geo-Frame Locations
- Identify Prospects
- Develop Hyper-Targeted Advertising
Send mail to new audiences by finding your ideal target where they work, shop or play—both online and off.
Targeting
- Capture Active Shoppers
- Market to them through various channels
- A Proven Approach that can Generate a 6:1 ROI
OFFLINE TO ONLINE
Drive revenue by sending online display or video ads to any offline mailing list.
ONLINE TO OFFLINE
Drive revenue by creating hyper-personalized DM campaigns leveraging browsing behavior of website visitors & internet shoppers
LOCATION
Drive revenue by targeting highly desirable audiences based upon where they shop, where they work, events they attend and places they visit.
On-Door Advertising
Plan for Local, Regional or National Programs – and see response rates as high as 12-20%+
- Strategy Development
- Creative: Unique Sizes, Shapes, Special Finishes
- Delivery & Field Auditors
- Real-Time Tracking & Reporting
Creative Execution
From strategy and creative development to execution, production, and program management, SPCFuel is the ultimate partner for crafting the perfect message that resonates with your target audience’s preferences and attributes. Our seamless collaboration with production empowers our team of brand and direct response marketing experts to deliver a comprehensive package, resulting in increased engagement and higher ROI.
Innovative Creative
- Brand & Direct Response Marketing
- User Experience & User Interface
- Format Optimization
- Template Design
- Creative Direction
- Messaging
- Packaging
- Personalized Kits
- Creative Testing
- Digital Display & Social Media Content
- One-to-One Personalization
- Video Production
- Web Portal Design & Programming
- Landing Pages, Microsites & Websites
- SMS
- Augmented Reality
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Artificial Intelligence
Smart & Emerging Technologies
- Email Campaign Design & Implementation
- Customer Journey Strategy Mapping & Execution
- Performance-based Lead Generation
- Media Ad Development & Placement
- Online Portals
- Informed Delivery through USPS
- NFC Tag Technology
- Beacon Technology
- Augmented Reality
- Artificial Intelligence & More
2024 USPS Incentives
On-Door Advertising
Stand out with door hangers that deliver. With exclusivity on the door—customers are more likely to stop and look at your offers!
- Proven Response Rates: 7% –10%
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One-Stop Shop: “Turnkey” Programs
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Custom Creative: Magnets, Die Cuts, and more
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Scratch and Sniff Scent
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Multicultural/Demo Geo-targeting
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National Distribution Footprint
-
Distribution min of 4,000 per store
Our turn-key door hanger solution handles your program from creative ideation, versioning per market, through the verification & reporting with hyper-targeted all the way down to the street level.
Real-time Delivery Verification with GPS Tracking and Monitoring.
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Certifications
Family Run. Forward Looking.
Watch a sneak peek of SPC’s Virtual Tour
Access to our file transfer system (FTP)